Polaroid

Discover the collection of Polaroid sunglasses and optical glasses selected by Ottica Optique. The brand’s history in eyewear began with research into polarization: in 1929, Edwin H. Land patented the first synthetic polarizing material for commercial use, laying the foundations for a technology that would transform the way eyes are protected from reflected light. Today, polarization remains the main technical hallmark of Polaroid Eyewear, with lenses designed to reduce glare, maintain natural colour perception and provide UV400 protection. The collection ranges from men’s and women’s sunglasses to optical frames, featuring cat-eye, round, pantos, rectangular, square and aviator shapes, while Contemporary, Sport and Gummy lines are complemented by more understated styles designed for everyday wear. Alongside its lens technology research, Polaroid develops materials such as acetate, bio-polyamide, recycled metal and recycled polycarbonate, with solutions incorporating bio-based and recycled content as part of the Sustainable Choice collection. The result is eyewear focused on functionality, colour and accessible design, created to complement different styles without compromising on technology. Discover Polaroid glasses available online and at Ottica Optique stores in Ravenna, Cervia and Milano Marittima.