CELINE

Just like Hermès, Dior and Chanel, the Celine brand embodies French luxury.

A member of the exclusive LVMH group, the brand has been synonymous with cool yet chic style for over 70 years . At the beginning of the 60s, Celine was characterized by very refined creations, such as the line of flat heel moccasins - Inca and Byblos, in particular - and the entry of the brand into the realm of fashion dates back to that period. In 1967 the moment of the big leap arrived: Vipiana organized its first prêt-à-porter collection. Knitted pants, skirts, jackets, blouses, everything is designed to fit the lifestyle of the active woman.

During this period Vipiana came up with the idea of ​​using the chain motif surrounding the Arc de Triomphe to create the brand's famous chain necklace - forming the two intertwined initial "Cs" - which would become Celine's coat of arms. With the arrival in 2008 of British creative director Phoebe Philo, the brand finds a new momentum, becoming synonymous with minimalist luxury, avant-garde femininity and functional and accessible design. Hedi Slimane, whose outstanding resume also includes positions as creative director of Dior Homme and Yves Saint Laurent, joined Celine as creative director in January 2018.

First, Slimane removed the famous 'E' accent from the brand name, returning Celine to the 1960s and making the logo more social . Celine glasses best express the whole nature of the spirit of the brand to the point that many models have become true icons.